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BTS label Big Hit Entertainment officially rebrands as HYBE

Big Hit announced the new name

The company says the rebrand will be finalized at the shareholders' meeting on March 30.

Big Hit's record label would continue to identify itself

continue to identify itself as a label called Big Hit Music under HYBE.

Big Hit plans to change the company's organizational

the company's organizational structure to focus on three key areas: "label, solution and platform".

The label division will include Big Hit Music

Big Hit Music, Belift Lab, Pledis Entertainment, Coz Entertainment, Source Music and HYBE Labels Japan.

The 'Solutions' division consists of HYBE

Big Hit Music, Belift Lab, Pledis Entertainment, Coz Entertainment, Source Music and HYBE Labels Japan.

learning and games based secondary and create tertiary businesses

The Weverse company will come under the Platforms division and will act as a hub.

Using its "three-pillar structure" of labels

its "three-pillar structure" of labels, solutions and platforms, Big Hit says it plans to become "the world's leading entertainment lifestyle platform company based on music".

Big Hit also unveiled a new headquarters in Yongsan, Seoul.

Chief Brand Officer Min Hee-jin oversees the branding and design of the new headquarters space as well as the development of the new brand.

Big Hit also unveiled a new headquarters in Yongsan, Seoul.

Chief Brand Officer Min Hee-jin oversees the branding and design of the new headquarters space as well as the development of the new brand.

Big Hit Entertainment

BTS label Big Hit Entertainment officially rebrands as HYBE