New Delhi. The last eight months have seen a major change in the electric vehicle (EV) market, in which JSW MG Motor India’s Windser EV has overtaken Tata’s long -standing EV Champions, Nexon and Panch. Since its launch on September 11 last year, the Windsor EV has not only become the best -selling electric car in the country, but it has also overtaken the Tata Nexon EV and the total collective cell of the punch EV.
According to industry data, Windsor EV has sold 23,918 units since its inception. In comparison, Tata Motors sold 11,296 units of Nexon EV and 9,563 units of punch EV during the same period, a total of 20,859 units. This Windser is ahead of about 3,000 units, which is an important milestone in the rapidly changing EV landscape.
52.9-KWH’s big battery pack
The recently launched Windser Pro, which has a large battery pack of 52.9-KWH, is expected to increase the windser further. Market analysts believe that this may increase competitive pressure on Tata Motors, especially when the new variants are establishing themselves not only against Nexon and Panch EV but also Tata’s newly launched curve EV.
Why the customers are liking the windser?
The rapid growing popularity of Windsor EV is being given to smart pricing strategy, product design and aggressive marketing. A major factor that benefited it was the introduction of the Battery Ez A Service (BAAS) model. It allowed buyers to buy a car at an initial price of Rs 9.99 lakh except the cost of the battery, which was introduced on the basis of Rs 3.5 per kilometer. With this, the Windser EV was made more affordable than the Nexon EV, which is the initial price of Rs 12.49 lakh, and even the small punch EV, which starts from Rs 9.99 lakh.
Earlier 38-kwh battery was
While the original Windsor EV came with a 38-KWH battery, the new Windsor Pro’s 52.9-KWH capacity is directly challenged by the Tata Curve EV, which is available with 45-KWH and 55-KWH battery options. The Curve EV priced at Rs 17.49 lakh to Rs 21.99 lakh has sold an average of 800 units in monthly sales, but analysts believe that the more aggressively priced Windsor Pro, under the BAAS model, Rs 12.49 lakh and all the inclusive can reduce the speed of the curve for Rs 17.49 lakh. Already, there are reports of discounts up to Rs 1.71 lakh on Curve EV models manufactured in 2024.
