By Gossips TV: Zee TV is making headlines with major changes in programming for its latest reality show “Chorian Chali Gram”, which is happening tomorrow. Although the move has promised new content, it has to pay for major changes in the slot of many ongoing fiction shows, which has increased concerns among the audience and the inner sources of the industry.
Starting with “Knowing Hum Mile”, the show is shifting to the slot of 8 pm – a prime time position that has good possibilities. Given the relatively low competition on rival channels at that time, this change can prove to be beneficial. “Vasudha”, which used to air at 10 pm earlier, will now be aired at 10:30 pm. The good thing is that the channel had previously used this slot earlier, and it did not have any significant impact on the rating, so expectations are stable.
The biggest concern is about “Jamai No. 1”, which is a late night hit show and is getting 1.1 TVR in a row at 11 pm. Now it has been transferred to the slot of 7 pm, where earlier it had to struggle to cross 0.5 TVR. This change raises serious questions whether the show will be able to maintain its loyal audience in a more competitive pre-prime window.
Eventually, Jagriti has now been transferred to 11 o’clock in the night. Although it can be supported by the current audience of Jamai No.1, the audience remains a wildcard. Nishkarsh: Although some changes can work in favor of Zee TV, especially with us unknown we meet, the decision to remove Jamai No.1 is undoubtedly risky.
This is an adventure experiment, but it will be successful or turning upside down, it will depend on how soon the audience molds themselves.
